What does an OBM actually do? A look behind the laptop.
Let’s be real — the online business world is full of roles, acronyms, and mystery. VA, OBM, SMM, COO… it's alphabet soup out there. So if you’ve heard of an OBM (Online Business Manager) but still aren’t exactly sure what one does, you’re not alone.
Spoiler: We do a lot more than just “manage” things.
Think of an OBM as the person who steps into your business and says, “Hey — you don’t have to do this all alone anymore.”
We help founders stop being the bottleneck and start being the visionary. Here’s what that looks like, behind the laptop:
🛠️ 1. Project Management
You know that launch you've been meaning to do? Or the podcast you started but never promoted? An OBM takes those half-finished projects and turns them into completed, strategic, revenue-generating systems.
We break down timelines, delegate tasks to the right people, create accountability, and keep the momentum going — so your big ideas don’t die in your notes app.
👯♀️ 2. Team Management
If you have a team (even just one VA or contractor), someone needs to manage them — and spoiler alert: it doesn’t have to be you.
An OBM steps in as the point of contact for your team, helping with:
Weekly task management
Check-ins and updates
Ensuring everyone is clear on their role and deadlines
Creating a collaborative team culture
We keep your people happy, productive, and aligned — so you don’t have to chase anyone down ever again.
🔁 3. Systems & Automation
We love a good SOP over here.
OBMs don’t just love systems — we live for them. We build or improve systems that make your business repeatable, organized, and scalable. Whether it’s onboarding clients, publishing content, or launching offers, we make sure there’s a streamlined, documented, automated way to do it. No more reinventing the wheel every time!
📊 4. Metrics, Money, and Monitoring
Most business owners aren’t tracking their numbers consistently — which means they’re not making data-informed decisions. OBMs help set up simple dashboards so you can actually see what’s working (and what isn’t).
We monitor key metrics like:
Revenue
Lead conversion
Email open and click rates
Website traffic
Offer performance
That way, you know what to double down on — and what to ditch.
📈 5. Strategic Support
This one’s huge.
You know how it feels when someone gets your business? Like really gets it? An OBM isn’t just checking boxes. We’re thinking with you about the big picture. We help:
Map out your next quarter
Identify what’s slowing you down
Strategize launches and offers
Make decisions aligned with your goals
We help you stay focused on the right things — and stop spinning in all the things.
So… Do You Need an OBM?
If you’re constantly saying:
“I wish someone could just take this off my plate.”
“I don’t even know what my team is working on.”
“I have so many ideas and no time to execute any of them.”
…then you might not just want an OBM — you need one.
✨ Ready to get some of this off your plate?
Let’s chat about what OBM support could look like for you. Click here to book a free 20-minute discovery call — no pressure, no pitchy vibes, just a real convo about what you need to feel supported again.
