The Real Difference Between a VA and an OBM (And How to Know What You Need)

If you’ve been growing your business solo and wondering, “Should I hire a VA? Or do I need an OBM?” — this one’s for you.

The truth is, both roles are incredibly valuable. But they support your business in very different ways. And knowing the difference can save you so much time, money, and frustration (ask me how I know 😅).

Let’s break it down in a way that actually makes sense.

🧰 Virtual Assistant (VA)

A VA is a doer. They help you execute — tasks, admin, tech, customer support, scheduling, content uploads… you name it.

They typically:

• Work based on your direction.

• Take clear to-do lists and run with them.

• Handle recurring or repetitive tasks.

• Are amazing at helping you get stuff done — as long as you know what needs doing.

They are task-focused and incredible support once you have systems and processes in place.

🧠 Online Business Manager (OBM)

An OBM is a manager and a strategic partner. They help you run your business like a business — not a messy DIY project.

They typically:

• Oversee your entire team and operations.

• Create and manage systems and processes.

• Help plan, launch, and complete projects.

• Make decisions with you based on the big picture.

They are operations-focused and ideal when you’re ready to stop being the glue that holds your biz together.

💭 So… Which Do You Need?

Here’s the real talk:

➡️ If you know what needs to be done but don’t have time to do it, start with a VA.
➡️ If you’re overwhelmed and don’t even know what should happen next — or if you have a team but you're still managing it all yourself — it’s time for an OBM.

If you’ve outgrown task support and need business support, hiring an OBM could be the most freeing move you’ve ever made.

🙋‍♀️ I’m Ready — But How Do I Know I’m Not Jumping Too Soon?

I get it. Hiring can feel like a big move. You want to make sure it’s the right time and the right fit.

Here are some signs you’re ready for OBM support:

• You’re doing “well” but constantly behind the scenes.

• Your team is growing — and so is the chaos.

• You don’t have clear systems or processes, and things are slipping.

• You’re still managing everything, even if you have help.

If you read that and felt a little called out… it might be time.

✨ Not sure where you fall on the VA vs OBM scale?
Let’s figure it out together. Book a free clarity call, and I’ll help you map out what kind of support will actually give you your time, energy, and freedom back.